PRIVACY POLICY

Orela AI LTD (“Orela AI”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use:

• orelaai.co.uk
• Orela AI mobile applications
• Orela AI oral health monitoring services
• AI-powered oral health screening and assessment tools
• Related products, features, and support services

Orela AI provides AI-assisted oral health monitoring, screening, educational insights, and wellness information. Our services are not intended to diagnose, treat, cure, or prevent any disease and should not be considered a substitute for professional medical or dental advice.

By accessing or using our services, you agree to the collection and use of your information in accordance with this Privacy Policy.

This Privacy Policy applies to:

• orelaai.co.uk
• Orela AI mobile applications
• User accounts and subscriptions
• Oral health monitoring services
• AI-generated reports and insights
• Wearable and health-data integrations

This Privacy Policy does not apply to third-party websites, services, or applications that may be linked from our platform.

Orela AI services are strictly available only to individuals aged 21 years or older.

By creating an account or using our services, you confirm that:

• You are at least 21 years old.
• The information you provide is accurate and truthful.
• You have the legal capacity to enter into this agreement.

We reserve the right to suspend or terminate accounts that do not meet these requirements.

We collect information:

Orela AI uses cookies and similar technologies to:

• Operate and secure our services
• Remember preferences
• Improve user experience
• Measure platform performance
• Analyse website traffic
• Support marketing activities
• Measure advertising effectiveness

We may use services such as:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Firebase Analytics
• Other analytics and advertising technologies

You may manage cookie preferences through your browser settings and cookie consent controls where available.

We may use your information to:

• Provide Orela AI services
• Process and manage your account
• Deliver AI-generated oral health insights
• Personalise user experiences
• Improve our products and services
• Monitor platform performance
• Provide customer support
• Prevent fraud and abuse
• Maintain security
• Communicate service updates
• Send marketing communications where permitted
• Conduct research and product development
• Comply with legal obligations

Under UK GDPR, we must have a valid lawful basis to process your personal data. We rely on the following bases:

• Consent: Where you have provided clear consent for us to process your personal data for a specific purpose (e.g., submitting inquiries, joining waitlists, opting into non-essential cookies, or providing explicit health data).
• Contract: Where processing is necessary to fulfill a contract with you, such as providing access to our services under our Terms of Service.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms (e.g., improving our app functionality, preventing fraud, and ensuring network security).
• Legal Obligation: Where processing is necessary to comply with the law.

Orela AI uses artificial intelligence and machine learning technologies to analyse oral photographs and health information.

These technologies may generate:

• Oral health observations
• Risk indicators
• Trend analysis
• Monitoring insights
• Wellness recommendations

AI-generated outputs are intended for informational and monitoring purposes only and should not be relied upon as a medical diagnosis.

Users should consult qualified healthcare professionals regarding any health concerns.

We may share information:

Orela AI stores and processes data using secure systems hosted within the United Kingdom where possible.

Security measures may include:

• Encryption in transit
• Encryption at rest
• Access controls
• Multi-factor authentication
• Security monitoring
• Audit logging
• Regular security reviews

Despite our efforts, no internet-based service can guarantee absolute security.

We retain information only for as long as necessary to:

• Provide services
• Maintain accounts
• Meet legal obligations
• Resolve disputes
• Protect our business interests

When information is no longer required, it will be securely deleted, anonymised, or archived in accordance with applicable laws.

Orela AI primarily stores data within the United Kingdom.

Where data is transferred outside the UK, we will implement appropriate safeguards as required by UK GDPR, including approved contractual protections where necessary.

Subject to applicable law, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of information
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Requests may be submitted using the contact details below.

Our services may contain links to third-party websites and services.

Orela AI is not responsible for the privacy practices, content, or security of third-party websites.

Users should review the privacy policies of any third-party services they access.

Where permitted by law, Orela AI may send:

• Product updates
• Newsletters
• Promotions
• Service announcements
• Marketing communications

You may unsubscribe from marketing communications at any time.

Service-related communications may still be sent where necessary.

We may update this Privacy Policy from time to time.

Any changes will be posted on orelaai.co.uk with an updated revision date.

Continued use of our services following publication of changes constitutes acceptance of the revised Privacy Policy.

Orela AI LTD (Orelaai.co.uk/contact-us)

If you have questions regarding this Privacy Policy or how your information is handled, please contact us using the details above.

If you are unhappy with how Orela AI handles your personal information, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

We encourage users to contact us first so we can attempt to resolve any concerns.